Finally, there is some concrete evidence to back up my post regarding PhocusWrong's prediction of "Mobile Travel: The Time Is Now".
eMarketer has published research data about how mobile users use their phone (besides talking on it - of course!).
Just look at the data.... 11% in the US, 16% in the UK, 7% in Canada....
So how many of these people will conduct a financial transaction on the teeny weeny little mobile screen? And input their credit cards, first name, last name, address, email address and phone number?
At best, they are just Googling for some quick info. Except in the UK, where they surf and download pornography for their mobile background and view triple X-rated clips over 3G. In Asia, the same is done but via freebie Bluetooth rather than expensive 3G.
Japan - I hear - is the exception. People buy stuff via their mobile ALL THE TIME. That's because the phone companies provide an interface and a payment gateway. You don't have to enter all the above information in frigging Kanji. They just click "confirm" (or whatever) and they are billed via their mobile operator.
I wonder if Amazon is suing the Japanese Telcos for the "one click purchase" patent infringement. Maybe that is why no one else in the US or UK is doing this... They are afraid of being sued by Amazon.
Hahahahah.. yeah right. That's it, that's the reason. Uh huh... Sure.
Wednesday, February 27, 2008
eMarketer Confirms That Mobile Users Don't Surf Internet
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