Friday, November 2, 2007

Google Analytics For Dummies

So I have been steadily blogging away. In the last month (October), I have been publishing an average of 2 posts per week. Traffic to this site was not steady, but it comes in. I can almost track it to the day that I publish a post as the blog spiders and readers pick it up.

Anyhoo... I noticed a week ago that my traffic dove to ZERO around the last week of October. I track this on Google Analytics which is a very easy to use tool. I did not think much of it. I was too busy and who knows what's going on with the interweb. See the graph of October traffic below:



About thirty minutes ago, I checked in again and see the above. Now I am getting a little worried. I have been pushing things out and nothing? ZERO? My ego was getting hurt, you know. Since launching this blog in mid August, I have had visits from people in 204 cities from 49 countries, who speak 18 languages. 75 % of my visitors were new visits, so I get a 25% returning visitor traffic. Each of these visits resulted in 1.55 pages viewed per visit. 25.9% were on DSL broadband, 21.3% were on cable broadband, 7.1% were on T1 (i.e. office connections), and 4.5% were on dial-up. (the rest 40% were "unknown"). Then suddenly.. NOTHING... NADA... ZILCH...

Then WHAM! SH...ZAMM, it hit me. I changed the template on my blog a few weeks ago to this brownish thing. I went to my blogspot dashboard and just selected a new template. I reviewed it and made sure it looked ok before I published it. All looked OK so "Save my template". But DUH!!!! When I change template, the Google Analytics script that I had put in the last template go wiped. So I have not had any tracking scripts on any of my pages. No wonder. Yikes!!!!!

Well, it is up now. But this is why I leave the tech to techies. Google Analytics is great for amateurs, but if you are using it for your ecommerce website, leave the monkey business to those who know what to do... sigh...

blog comments powered by Disqus