We have been working hard over the last year on our Search Engine Marketing (and yes SEM = PPC + SEO by Wikipedia definition)...
Or rather we have been working hard with our SEO agency and our PPC agencies on SEM. And we are being recognized for it.
It's "awards season", baby!
1) ad:tech San Francisco conference will feature the ad:tech 2008 Awards. Millennium & Copthorne is a finalist in:
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Best Search Engine Optimization Strategy/Campaign
- ESPN Breaking News: Mitchell Report, SMG Search
- Lincoln Educational Services, iCrossing
- Millennium & Copthorne SEO Campaign, eMarketingEye (Pvt) Ltd
We have been working with eMarketingEye for a year now and the results are great. Our organics traffic has grown by 84% since they began their magic. And honestly, their reports are the clearest with the best methodology I have seen. I would pay them for the reports alone.
2) Travolution Awards 2008 has released their shortlist, and we are on it. NetBooster runs our PPC campaigns for Europe and other locations. Here is the list for our nominated award:
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MARKETING AND INNOVATION AWARDS
Best Agency for Search Engine Optimisation
- Netbooster for Millennium & Copthorne Hotels
- Webcertain for Icelandair
- Occupancy Marketing for VisitScotland.com
- Propellernet for Sovereign Holidays
- Greenlight for Monarch
- Neutralize for JustTheFlight Mobile
- BigMouthMedia for SuperBreak
- iCrossing for Alamo
- Latitude for Haven Holidays
The Netbooster PR engine is at work about this shortlisting. NetBooster is very good for PPC in the UK. We have also begun working with them on the Affiliation network.
I think we have a decent chance at both of these awards considering the amount of work we put in and the results we have garnered.
OK.. OK.. the agencies also put in a lot of work...
Well... OK.. OK... they did most of the "heavy lifting"...
BUT, they could not have done it without us... so there. ;-)
Anyway, ad:tech Awards will be announced on 15th April in San Fran and Travolution Awards will be announced on 24th April. Keeping our fingers crossed.
