Millennium & Copthorne Online Performance in 2008

Well 2007 has come and gone and we are well into 2008.

For Millennium & Copthorne Hotels' eCommerce initiative, the results speaks for themselves:

Region: Change Booking Revenue (2007 vs 2006)
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USA: +43.2%
Asia Pacific: +85.9%
Europe & M.E.: +47.2%
New Zealand: +93.2%
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Global Total: +49.6%

This is for our direct to brand website bookings and does not include any OTA or TPI internet bookings. Graphed to scale, the monthly revenues for 2006 vs 2007 looks like this:


Needless to say (but I am saying it anyway), we are very please with the results. This was a very eventful year for us with extensive PPC campaigns, major initiatives in SEO, and a huge ecommerce platform upgrade (along with a redesign!). We are still trawling through the data to figure out which part contributed to the increase and by how much.

2008 is going to be an eventful year as well since we have many plans that we want to execute. Hopefully we will get a good increase this year as well over 2007!