Travelers now have A.D.D.

That's stands for Attention-Deficit Disorder. According to a study by Akamai Technologies and Babson college, "one-third of travel consumers abandoned their online search after waiting for more than four seconds for their results to load".

Lucky our website is on Akamai and we are about to bump up our service level to Dynamic Site Accelerator. Damn that sounds sexy doesn't it. Vroom... Vroom....

We are going to be as sexy as InterContinental Hotels Group as Bryson Koehler, Vice President, Global Distribution Technology said: "Akamai provides us with a complete e-business solution that addresses our requirements for 100 percent availability of critical Web, Voice and Web Service applications, massive reach to support worldwide customer demands, and the use of an extended infrastructure to support widely varying traffic on demand."

As sexy as Pegasus, Steve Lapekas, Chief Technology Officer is quoted: "Leveraging Akamai's Web Application Accelerator will further allow us to increase speed and availability, while reducing infrastructure load and increasing SaaS application adoption of our next-generation travel reservation platform."

Maybe they will quote me too, after I get the makeover to become sexier like the Hilton Brand.