Asiatravel.com partners with travel search engine Bezurk.com

Good news for the Asia travel meta search sector.

I had AsiaTravel's Boh Tuang Poh (Executive Chairman) and Bezurk's Craig Hewett (Chief Marketing Officer) on my HEDNA OTA panel two weeks ago (presentation here). Craig mentioned that they were working closely together and hinted at something further. So what was launched was (See Bezurk's press release here):

"Asiatravel.com, the pan-Asia total travel reservation service and Bezurk.com, Asia Pacific's leading travel search engine today announced a marketing partnership as part of which Asiatravel's hotel and flight prices will be integrated into the Bezurk travel search which will expose Asiatravel to a large new audience."

This will take advantage of Asia Travel's instant online confirmation for air tickets (see their PR piece here).

Bezurk also hinted that they would soon relaunch its brand into a "four-word" name. Something to compete with ... say... Zuji.com. Anytime now...