"The role of search engines in a Travel 2.0 world"

So hotelmarketing.com leads off today's newsletter with the above title and follows the subtitle with:

"Will online travel consumers abandon Google as a travel planning and research tool and shift their attention to Web 2.0 sites such as TripAdvisor.com and social networks like YouTube.com?"

HAHAHAHAHHAHAHAHA.!!!!!

I had a good laugh at that. Google invests so much money into what it does and into research, there is no hope of some rinky-dink tripadvisor or even expedia is going to come even close. They are spending billions on datacenters and there own POWER PLANTS. Even Amazon and ebay pale in comparison.

And these Travel 2.0 and Web 2.0 guys NEED google. Without google, they would get no traffic!!!