On 15th August 2007, Millennium & Copthorne (M & C) re-launched its web presence for its group websites and for each of the hotels. Www.millenniumhotels.com largely focuses on the hotels in the United States, while www.millenniumhotels.co.uk, www.millenniumhotels.com.sg, and www.millenniumhotels.co.nz will be dedicated to the United Kingdom, Singapore and New Zealand, respectively. This Website Redevelopment & Re-engineering Project has taken 6 months since the request for proposal (RFP) was released to potential vendors in February of this year.
The design challenge given for BLUE Singapore (the interactive agency) was to come up with a something that will be fresh and can also be used across the three M & C brands. The final concept was to provide a basic structure for navigation and brand colours while incorporating large background images for the sites.
For the countries, images that evoked an "emotive iconic” feel were selected with regional marketing teams; the aim was to find images that makes a visitor connect with that destination emotionally rather than the typical skyline image. Each country would have 3 images that would rotate based on your visit. The decision was made to have a wider screen resolution than the original; at 1024 X 768, this would be optimal for over 92% of M & C website visitors in 2007. See the various version of the country pages below:
WWW.MILLENNIUMHOTELS.COM Home Pages Image for the United States
Yellow Taxi on Broadway. Gee, where is that? Do you need an immigrant taxi driver sticking his head out and waving atcha?
Alright, no more spoon feedin'. That Big Black Building is a hint, but so is the street sign. If you see it on the site, it actually says "MICHIGAN AV". I don't wanna hear it, I didn't choose this image.See Home Page Images for the United Kingdom
See Home Page Images for Singapore
See Home Page Images for New Zealand
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