iMediaConnection: Online Marketing vs eCommerce

I am starting to write for imediaconnection of DMG. The first article is about the difference between online marketing and eCommerce (excerpt):

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The difference between online marketing and eCommerce, and how to make sense of it all.

The internet is such a vast and confusing medium that a plethora of roles and job titles that were created to make sense of it all. Gurus, evangelists, optimizers, specialists and demand generators have all stepped up to the plate to take over the world of new media, emerging media, ebusiness, online marketing and ecommerce. But just because the terms are used regularly does not mean that the roles are clearly defined.

Having been an eCommerce Director for a hotel group, I can't tell you how many people have asked me: "What does that mean, are you like a webmaster?", or "You do online marketing, right?" So the oversimplified explanation is:

eCommerce is to online marketing as sales is to marketing in the traditional off-line business world.
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Click here to read the full article.

Joe out