Web Wednesday Singapore V 5.0

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It's Wednesday again. That's Web Wednesday. And yes, it is technically Wednesday since this is posted at 1am on Wed, 25th June 2008. Here's what we are up to:

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Hello again, it is Web Wednesday time again – Version 5.0. Funny how time flies, we are now halfway through the year. Things seem to be heating up in the interactive sector for everyone.

One of the hottest topics in the interactive advertising space at the moment is in-game advertising. This month, Web Wednesday Singapore is proud to present one of the leaders in this sector, Massive Inc. We will have a presentation this month by In-Jun Jung, the regional lead for Massive who will give us an overview of the In-Game Advertising market in Asia and show us examples of some of the most innovative In-Game Advertising around.

Last month’s panel on Advertising Networks was well attended and generated a very good debate. Thanks again to Charles at Faciliate for moderating and to our panelists Fred from .fox, Matt from AdMax and Alex from Aktiv. Last event we had over 80 industry professionals in attendance. Unfortunately, we have outgrown the J-bar at the M-Hotel (thanks to them for their support through 4 good rounds!) and will now be moving to a NEW LOCATION with a good AV system (better to hear you with) and more space for drinks and discussion.

This month the Web Wednesday Event will be at the Victoria Bar at the Intercontinental Hotel at Bugis Junction on Wednesday the 25th of June from 6:30-8:30pm.

The event is the night before Ad:Tech Singapore, so feel free to bring any friends or colleagues from the interactive community that happen to be in town for the event. (Also remember to sign up and attend the Ad:Tech Singapore conference – it promises to be a fantastic event. http://www.ad-tech.com/singapore/).

Also this month, BBC.com has come on board as a sponsor for Web Wednesday Singapore and will be hosting the ‘first drink of the evening’ – register at the entrance and get your first drink courtesy of BBC.com!

As usual, no sales pitches, no boring speeches, just discussion, drinks and networking!

See you all on Wednesday the 25th at the Intercontinental Hotel!

Best,

Andy, Joe and Kevin

Web Wednesday Singapore


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About Massive Inc:

Massive Inc., a wholly owned subsidiary of Microsoft Corp., is the creator of a leading network for dynamic video game advertising. The Massive Network offers advertisers the ability to engage an aggregated gaming audience in real time across multiple platforms. Over 200 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Now they are coming to APAC. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at http://www.massiveincorporated.com.

Join us on Wednesday June 25 at The Victoria Bar at the Intercontinental Hotel to meet Massive and learn a bit more about their offering in APAC.